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Visi

"To be a trusted pioneer in quality, affordable and sustainable rabbit food products, with a focus on innovation and empowerment of breeders for the benefit of the wider community."

Every step we take is based on the core value of belief in fostering good customer relationships.

Creating rabbit-based products that are highly nutritious, affordable, and meet quality standards to support the food needs of the Indonesian people.

Encourage the efficiency of the livestock system through innovations in feed, production, and waste management, as well as the empowerment of local farmers.

Harnessing the potential of rabbits as an environmentally friendly alternative protein source to support national food security programs and ecosystem sustainability.

Misi

Jabon’s History and Milestones
2023 : Jabon was established and began absorbing rabbit meat to become the first product in Indonesia
2024 : Expansion and Collaboration with IPB University as a reinforcement of young pioneers of broiler rabbit farming
2025 : Educational approaches and social programs develop new markets
2024 : Sambal Terwelu won 2nd best brand at IPB University level